Build your own branded assistant

Meet Aura, yourchief of staff.

Your own assistant, with its own name, number, and voice. It texts, it calls, and it works across the tools you already use.

An animated story shown on a white canvas. First, Messages shows Aura saved as a contact and pinned next to the people you know, sitting at the top of your conversations. Then Aura texts you first, before you even ask: a quick lowercase morning brief that flags the Carter contract still waiting on your signature, a quote Priya needs before noon, and a calendar clash it offers to fix, then confirms once you say go. Then a tall two-column grid scrolls through the work Aura takes off your plate, from email triage and scheduling to reminders, research, lead follow-up, reporting and onboarding, and anything else you can describe over any MCP. Then a scrolling wall of connected tools goes by, including Gmail, Google Calendar, Slack, Notion, HubSpot, Salesforce, Stripe and many more, with new ones added every week. Then a confident moment to build your own Aura: your own assistant with your name, your number, and your brand. Then you place a call to your own Aura on a full iPhone, and your assistant picks up. From there the call transitions through the branded assistants businesses build on Aura, Nova at Inkd, Skylar at Skyline, Kelly at Universal Title, and Pepper at Crux, each a distinct branded voice. It closes on one idea, three ways: Build your Aura. Text your Aura. Call your Aura. One assistant. Your name. Your number.

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Aura
Maya
Theo
Aura9:41 AM
moved your 9:30, the carter contract still needs you
Maya Chen9:02 AM
Sounds good, see you at 2:30
Theo ParkMon
Sent the files over
New to Aura? Get started

Already building for teams in real estate, title, roofing, and advisory.

Powered by Aura

Everyone wanted their own jarvis. These companies built one.

Real assistants, branded to the company they work for, each with its own job and a human still in charge.

Novanow

drafted the Carter contract for signature and lined up the closing tasks 🏠

Inkd Real Estate

Drafts contracts, coordinates the deal

Kellynow

cleared your inbox and moved the 9:30 to 2pm ✅

Universal Title

Runs the inbox and calendar

Skylarnow

replied to 4 new roofing leads and set Thursday's crew

Skyline Roofing

Answers leads, sets the crew

Peppernow

your morning brief is ready. 2 things need you before noon

Crux Advisory

Briefings and follow-through

Use cases

Just text it, the way you would a person.

No menus, no setup screens. Ask in plain words and it handles the rest.

Browse use cases
text me my morning brief at 7chase the unpaid invoiceswatch this listing and ping me on price drops
The AI assistant factory

Every team gets its own assistant.You name it. We build it.

Aura turns your company's voice, rules, and know-how into a branded assistant that works across the tools your team already uses.

For operators

Launch a branded assistant for your team, built and scoped with us.

Create your assistant

For companies

Launch a branded assistant across your whole company, set up with you.

Apply for the factory Company options

Cookbooks

Steal a setup that already works.

Proven recipes for real estate, title, roofing, and advisory. Copy one and make it yours.

Open the cookbooks

Works where you already work.

Connect your inbox, calendar, and the apps your team runs on, so it has the right context.

GmailGoogle CalendarSlackGoogle DriveJiraGitHuband more
See integrations

Yours, and under your control.

Your data stays your data. Set what it can touch, and pause it anytime.

Read our security approach

Pricing

Simple pricing.

Aura Pro and Max are self-serve, you create them yourself. Aura Enterprise is built and rolled out with us.

See pricing

Aura Pro

$199/mo

One personal operator. Self-serve.

Aura Max

$299/mo

Run your day from Messages. Self-serve.

Aura Enterprise

Custom

A branded assistant for your team, from a $1,500+ setup.

FAQ

Quick answers.

Is it really my own assistant?+

Yes. Your name, your number, your branding. It works as part of your team.

What can it actually do?+

Text, call, handle your inbox and calendar, and work across the apps you connect.

Who can see my data?+

You decide what it can touch, and you can pause it anytime. More on our security page.

How fast can I launch?+

Most teams are live the same day. Start from a cookbook to move faster.

More questions

Your assistant is one text away.

Build yours

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